Maybe you've checked out women's-specific BC's before at your shop but never really got what the hype was about. Sure they have different graphics and size ranges, but what is the real advantage of a women's-specific BC?

The Contour is built from the ground up for you designed specifically around the female form with ample adjustments to make it yourown, without sacrificing features and functionality.

This may just be the most comfortable, best fitting BC you've ever worn.